Building next-gen shopping experiences via eCommerce app development
21st-century customers want everything at their fingertips, thanks to digitization
In the past few years, customers have become accustomed to using smartphones for everything, be it shopping, on-demand services, online classes, or work. One form of apps that has been gaining tremendous traction is the eCommerce apps. Be it fast-forward brands or marketplaces; everyone has seen the potential eCommerce app development holds and is diving right into its profits.
Although desktop spending for eCommerce brands shows steady logarithmic growth, the share of online retail sales via mobiles has witnessed a remarkable annual increase of 33.8% since 2016. It is because of the smooth and seamless transitioning customer experience at every tap. With freely available APIs, statistics suggesting mobile commerce to reach $3.5 trillion by 2021, and modern technologies like Augmented Reality and Virtual Reality making mention in the app development world, both web and mobile eCommerce has a long way to go.
What is an eCommerce app?
An eCommerce app is an alternative on-the-go sales channel for a brand, retailer, or merchant. In the fast-growing eCommerce market, every popular online store is betting on an eCommerce app as its business extension. With consumers increasing their mobile and web-led eCommerce purchases (stats show that commerce sale is expected to cross 4.5 trillion by 2021), it has become indispensable for online retailers to have an eCommerce web portal and mobile app to further its growth and sales.
eCommerce apps transition from brick and mortar to click and mortar, providing a more personalized shopping experience. With these apps, online stores can respond better to the needs and demands of their customers and place their preferences at the center of their business.
As per a survey from Clutch, there are reasons why consumers love eCommerce apps:
To get notified about deals and offers first-hand
Enjoy the comfort and flexibility of shopping online anytime, anywhere
Compare price and products with other sellers
Save time and energy from shopping in-store
Browse a more comprehensive range of products than the store
Choose where they want to get the order delivered
The benefits of having an eCommerce app for your business
Digital commerce is a booming business alternative that focuses on your customers, sales, and revenue. With an eCommerce app solution, you can target customers worldwide thanks to the widespread internet reach. Its on-the-go approach places you on your customer's radar always; hence, boosting your business without even spending too much marketing budget. An eCommerce app allows customers to not wait in long retail lines and instead shop for products at the comfort of their home.
Other benefits include:
Loyal customers:
A highly optimized, personalized, and well-designed web and mobile solution significantly improves customer experiences and reduces customer acquisition rates.
Brand Recognition:
Applications are the fundamental connection between brands and customers. A web and mobile app coupled with comprehensive marketing strategies work golden to garner the attention of potential clients.
Better efficiency and revenues:
Better efficiency and revenues: Since apps are highly flexible and user-friendly, with the right concept and functionalities, they can result in more orders, sales and consequently elevate your earnings.
Gain data about your customers:
In this generation, data is power. When you have the correct data about your customers, you can send the right message across. With improved and personalized content, you can edge over your marketing strategies, drive efficient promotional campaigns, and sell better to your customers.
The different types of eCommerce app development
When thinking of coding an eCommerce app, it is better to get familiar with its various types. It will help you choose a better and sustainable business model for your growth. In addition, it will help you target relevant customers in many practical ways.
Online Shopping
These apps are used for buying products online, ranging from furniture to personal supplies or a gadget. These apps might deal with one type of product or sell the entire Walmart on their site. However, if you're starting, it is better to focus on a specific category only.
B2B eCommerce
Unlike B2C apps that deal with end customers, it is other businesses in a B2B app. Alibaba is such an app where you can sell services and goods on behalf of the vendor.
Auction/Bidding eCommerce
These apps capture the broader customer base and reduce the auction venue or auctioneers. Such apps also allow customers to organize an auction or bidding or take part in the current ones.
Ticketing and Booking
These apps allow you to book tickets for shows, hotels, parties, music concerts, etc. It will enable customers to conveniently socialize and bridge the gap between event organizers and customers.
Core features in an eCommerce app
Until an eCommerce app is feature-rich and simplifies your customers' buying journeys, it won't have the traction you wish it should. The following are some features every eCommerce app must-have.
Easy Lookup for Products
The product range must be keyword optimized. Users must find the products they are looking for simply by typing in the search bar. You can also show relevant products as a part of the search.
Seamless Navigation
An attractive, intuitive, and easily navigable user interface allows users to surf the app comfortably while looking for products.
Uncomplicated Registration and Checkout
A user must easily open an account in your eCommerce store in just a few clicks. The same goes for the checkout process.
Multi-Currency and Multilingual
If you're building a global app, so make sure it is easily accessible by people from different countries in their preferred language.
Real-Time Monitoring
Allow users to access the progress of their orders, give reasons for the delay, and allow real-time tracking.
Several Payment Methods
Integrate your app with leading payment portals and allow for several payment types: debit cards, credit cards, UPI, BOPIS (buy online pay in-store), COD (cash on delivery), etc.
Easy Rating
After purchasing your products, customers must be allowed to leave their reviews or rate them easily. They must also be allowed to share their shopping experience on social channels.
eCommerce Wallet
This prevalent concept allows users to pay for services from their wallet, which secures the checkout for a customer.
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