At a glance
The engagement, in six facts.
A scannable summary for buyers checking facts before reading the full page.
About the client
Godfrey Phillips India
Godfrey Phillips India is one of India's largest FMCG conglomerates, distributing multiple franchise brands through a shared field-sales and modern trade network that spans hundreds of thousands of retail outlets across the country. Outlet-level execution and financial controls are central to how the business operates at this scale.
The business challenge
Three brands. One network. One source of truth.
GPI distributes three franchise brands through one shared field-sales and outlet network. The platform needed to hold all of it in one place: outlet orders, live field activity, merchandising compliance, and payout controls, with every report filterable by brand. Three brands, one network, one source of truth.
The payout layer added a separate layer of compliance complexity. Outlets must complete KYC, pass bank account verification through the company's ERP, and clear a five-level regional approval chain before any disbursement reaches finance, with a full audit trail at every stage.
What Triazine Software built
One platform. Field ops, orders and payouts.
Triazine Software built GPI's modern trade platform across web and mobile — GPS-verified field operations, multi-brand order management with Head Office visibility, and a five-level payout workflow with a full audit trail.
GPS-verified field operations
Field Agents log attendance and outlet check-ins through a mobile app that verifies GPS coordinates against each outlet's registered location. A Force check-in path handles poor-signal situations, with those exceptions flagged separately for Area Managers. Audit question sets are configured per outlet, with photo evidence captured during visits for contracted visibility and competitor checks.
- GPS verification of every check-in against the outlet's registered location
- Force check-in path for poor-signal situations, flagged separately for Area Managers
- Per-outlet audit question sets configured to the outlet, not one-size-fits-all
- Photo evidence captured during visits for contracted visibility and competitor checks
Multi-brand order management and Head Office visibility
Order booking and delivery confirmation run from the same interface. Head Office gets month-to-date reports filterable by brand, region, state, and town across all three franchises. The platform has delivered 566,195 orders at a 99.7% fulfilment rate since go-live.
- One interface for order booking and delivery confirmation
- Month-to-date reporting filterable by brand, region, state and town
- All three franchises reported from the same system of record
A five-level payout workflow with a full audit trail
Each payout clears five named approval levels, from KYC submission through bank verification to a CSV handoff to finance. Every approval is logged with approver identity, timestamp, and comments. A configurable auto-approval timeout keeps payouts moving when regional roles change.
- Five named approval levels from KYC submission through bank verification to finance handoff
- Every approval logged with approver identity, timestamp and comments
- Auto-approval timeout — configurable, so regional restructuring does not stall payments
Business outcomes
Outlets live. Orders fulfilled. Payouts verified.
Verified outcomes only — platform metrics from continuous production since 2022.
◈For operations and visibility
GPI's modern trade operations now run on a single system of record shared by every role in the network, from Field Agents logging outlet visits to the finance team receiving verified payout files. Head Office has real-time visibility into order, delivery, and merchandising status across all three brands and every region, with reports filterable by brand, state, and town. That visibility did not exist before in one place.
◎For payout compliance and scale
The payout workflow went from an ad-hoc process to a compliance-grade pipeline with a documented audit trail at every stage. Outlet bank details are verified before any disbursement moves, every approval is logged against a named individual, and the auto-approval timeout means regional restructuring does not stall payments. The platform has absorbed the client's own growth, more outlets, more regions, more users, without a change in architecture.
Technology landscape
Built for field capture, orders and payouts.
GPI Modern Trade was built for GPS-verified field operations, multi-brand order management and a compliance-grade payout workflow.
Enterprise security & compliance
Compliance-grade controls, independently tested.
For UK and Europe deployments, UK GDPR and EU GDPR apply. In the Middle East, Saudi PDPL and applicable UAE frameworks govern the same categories of data.
As the platform extended into financial disbursement data, an independent VAPT audit was commissioned and completed, with automated security scanning now active in the development pipeline via GitHub Actions.
Role-Based Access Control
11 roles with permission-level enforcement; regional and branch scoping applied per user with no cross-region visibility outside authorised scope.
Consent Management
Outlet KYC captures PAN, photo identity, and bank details with documented consent at the point of data submission.
Audit Trails
Every payout approval recorded as an individual row with approver identity, timestamp, and comments; full chain traceable from KYC to ERP handoff.
VAPT
Independent Vulnerability Assessment and Penetration Testing completed; automated security scanning active via GitHub Actions.
Compliance-ready foundation
The platform architecture is designed to support leading privacy and regulatory standards, depending on deployment geography and customer requirements.
UK / EU GDPRUnited Kingdom & Europe
UK GDPR and EU GDPR for deployments handling personal and outlet financial data in the UK and Europe.
PDPLMiddle East
Saudi PDPL and applicable UAE frameworks for Middle East deployments of the same data categories.
VAPTIndependent testing
Independent Vulnerability Assessment and Penetration Testing completed on the financial disbursement surface.
CMMI L3Enterprise delivery practices
Enterprise delivery practices aligned with CMMI Level 3 to ensure disciplined development, quality assurance and governance.
Beyond go-live
A partnership that keeps pace with the business.
The platform has been in continuous production since 2022, with scope expanding alongside GPI's own growth. This is a partnership that keeps pace with the business.
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Let's build your next enterprise platform.
From modern trade and field force automation to secondary sales at national scale, Triazine designs and delivers the commercial technology FMCG enterprises run their distribution on — verified in the field, compliant in the back office, and built to absorb growth.