Gearing Into the Geolocation Application Development Era
Location-based mobile and web apps are everywhere today, thanks to the rapid smartphone penetration rate and reliable internet speed.
Even a Markets and Markets report predicts that this hot software development trend will reach $40 billion by 2024. Taking into consideration the rampant market demand, coding a location-based app exposes your business to over 300 million potential users in the US alone. Not to mention that communication between brands and customers increase considerably via geolocation apps due to the real-time interaction dynamics.
What are location-based applications?
Have you ever tried finding services or restaurants in your vicinity using an app, which prompts a message ‘Allow app to track your current location’ and then advises you with all the relevant businesses near you?
Well, those are geolocation apps.
A location-based app is a two-way street. For customers, it allows them to search for nearby stores, restaurants, movie theatres, pharmacies, and so on, depending on your search query. On the contrary, for businesses, it allows them to offer services to customers near their close geographical location.
With 3.8 billion smartphone users around the world, these geolocation apps have been a critical tool to look for people, places, or services nearby. The location details for such apps are shared via a Wi-Fi connection, cell towers, and satellite/GPS. Today, all smartphones have a built-in GPS, and consumers can improve their signal through Wi-Fi or a mobile network.
Developers developing an app with a geolocation feature must use location-based APIs (separate for iOS and Android) and maps to inform users about places close to them, provide relevant suggestions, information, or directions.
Do we need location-based apps?
In the quest for trends, there is the rapid proliferation of users dependent on geolocation mobile apps. Some of them need to track their users, while others simply want to enjoy the convenience that comes along with it. From navigators and guides to social networks, fitness route tracking, and geotagged photos- all employ location-based services.
Even so, geolocation has now become an active addition to business app development.
Information sharing between customers and brands at a specific location
Social sharing of location with other users
Communication sharing when leaving feedback or reading reviews
Marketing sharing to incentivize campaigns and offer customers personalized solutions
But is it worth the extra energy of developers?
Geolocation app development encompasses :
That said, geolocation apps benefit both consumers and businesses into searching and offering services at a relevant location. For consumers, GPS app development helps them live a dynamic lifestyle, know a company before investing in their services, and interact with other customers to create viral content. For businesses, geolocation app development helps achieve a competitive edge by including location as an aspect in their marketing strategy, layout advertisements on mobiles using GPS coordinates, learn more about their customers and their interests, and enhance a customer's experience via virtual elements superimposed on real-world objects.
The different types of geolocation app development
The various subcategories of location-based app development include:
You must have seen people tagging the names of restaurants, nightclubs, gyms, resorts, or businesses to their photos. Well, those are geosocial apps. Many dating sites and social platforms like Facebook, Instagram, and Twitter allow people to add their location instead of writing an entire address. In addition, users can click on the location and view it on a map in real-time.
Maps and Navigation
These employed GPS-based services for the first time laying their foundation in the 21st century. These apps are designed to help users find directions for places, determine traffic jams, explore the best route, and easily graze unfamiliar territory.
When you order food to be delivered to your location, the app always asks you if they can locate you using their GPS services. These are on-demand apps. Flower delivery, food delivery, taxi calling, or any other services that you request can track your GPS geolocation if allowed. These very convenient apps increase customer loyalty for businesses.
Fitness or Health Trackers
These apps track your route to determine the kilometers you've walked and determine all the other statistics like the number of calories burnt, elevate, speed, etc. During the pandemic, these apps were at their height of fame. They help users learn more details about their fitness activities and maybe share their achievements on social networks.
Augmented Reality Gaming Apps
Everyone knows Pokémon Go and how it mesmerized gamers in 2016 via its location feature. Based on GPS and Google Maps, this app allowed you to catch Pokémon throughout your city, making an exciting (and dangerous) mobile app. This first idea invited gaming companies to create similar applications using AR and VR features and attract the gaming crowd.
When you're looking for accommodation in a foreign city you'll be visiting soon, or you're trying to book travel tickets, you employ the GPS feature in-built in the app. Such apps have become an indispensable tool for travel fanatics and business travelers. So, if you're in the travel business, opt for location-based app development.
GPS apps like Yelp or Foursquare allow users to compile a business rating before visiting them for their services. These apps track your current location and recommend places based on user reviews, ratings, price, etc.
The geolocation feature in apps like Amazon, Alibaba, or eBay has significantly improved logistics and user experience quality. Today, every digital commerce brand employs this feature to serve their customers better and faster.
Our Arcade of Geolocation Apps Developed
Where2Go | Mobile App
Ultimate - E-Commerce | Mobile App
TollGuru - Location Based Solutions | Mobile App
Rajdhara - Field Survey application, ESRI ArcGIS Map | Mobile App
Turbodata - A Parking Solution | Mobile App